Step into the Cameron Highlands and you will find tea fields that stretch as far as the eye can see, mist curling around the hills like a morning blanket. This is where BOH has been crafting tea for generations. But for us, making tea is not just about flavour. It is about leaving the land better than we found it.
Sustainability is not a single act. It is a series of choices, big and small, repeated every day. And it starts with awareness.
A message on every pack
Pick up a pack of BOH tea and you will notice something different. Right there on the packaging is a simple guide, showing which parts can be recycled or composted. No long lectures, no complicated terms. Just a quiet nudge to do something good for the environment.
We have even taken that message on the road. Through our Wellness in a Cup campaign, we held a travelling roadshow across Peninsular Malaysia. People brought in their used BOH packaging, learned how to recycle it, and saw for themselves how individual actions add up to a collective change.
Growing awareness early
The best time to learn about sustainability is when we are young. That is why BOH has been working with the WWF-Malaysia Eco-Schools programme since 2014.
Through the BOH Seed Grant, schools across Malaysia have run their own eco-projects, finding creative ways to make sustainability part of everyday life. Students have led initiatives, changed habits and shared what they learned with their communities.
And sometimes, the best classroom is the outdoors. Events like the BOH Highlands Run, BOH Eco Trail and BOH 90th Birthday Run have drawn hundreds of people to the hills, where they experience the beauty of nature while supporting environmental causes. The proceeds go right back into conservation efforts, turning participation into action.
Seeing sustainability in action
For visitors to Cameron Highlands, a guided tour at our tea centres offers something different: a behind-the-scenes look at what it means to grow tea responsibly. People walk through our tea centre and factory, see the process up close and leave with a better understanding of the choices behind every cup.
Much of that story begins in the soil.
We practise regenerative agriculture through Integrated Pest Management (IPM). This approach keeps pests under control by using cultural and biological measures first. Early plucking reduces outbreaks, Trichoderma mycorrhizae bio-fungicide strengthens the soil and composted tea waste returns nutrients to the earth. Organic fertilisers made from enzymes, plant-based amino acids and seaweed extracts nourish the land while cutting reliance on synthetic fertilisers.
Our estates monitor daily, and accredited labs test quarterly to keep our tea safe for people and for nature.
Cutting our carbon footprint
Our responsibility does not end at the fields.
Since as far back as 1987, we have been using biofuels such as palm kernel shells, wood pellets and coffee waste to reduce our dependence on fossil fuels. Any firewood we use comes only from fallen trees or old rubberwood, never from new clearing.
Solar energy is now a big part of the picture. About 30 percent of our total energy comes from solar at our Bukit Cheeding and Fairlie factories, and in July 2024 we installed more panels at BOH and Sungai Palas estates. Every panel brings us closer to a cleaner, greener operation.
Passing it on
For us, sustainability is a shared journey. It is not a checklist or a campaign that ends. It is the daily effort to care for the land, support communities and build awareness with every cup.
Through packaging, roadshows, school projects and open tours, we are creating conversations about where our tea comes from and what it takes to protect the places that grow it.
Because in the end, every sip of BOH tea carries a promise: to nurture the earth, inspire change and pass on the values of sustainability to the next generation.
To read more about our Sustainabili-tea Initiatives, click here https://esg.bohtea.com.
If you are in the mood for some tea check out some of our selection below, or click here to explore our wider selection of teas:
