BOH’s five-day roadshow, themed, ‘95 and Brewing for Tomorrow’ will be held at 1Utama from 17-21 July, 2024.
A week of fun and exciting activities plus celebrity appearances.
The ‘95 and Brewing for Tomorrow’ Celebration promises a fun, engaging and interactive Ummph time for the public. They will also have the opportunity to interact with BOH’s brand ambassadors, Fazura and Azira Syafinaz, who will be making an appearance on July 17th and 20th respectively.
Fazura will showcase a ‘tudung’ collection that were designed especially for BOH’s 95th Anniversary while Azira has a special performance in store for the audience.
Additionally, there are a slew of fun activities such as a walkthrough of BOH 95-year history, a tea tasting experience and wellness related games for the public to join in.
The public can also look forward to the Hot FM radio cruisers who will make pit stops at select areas prior to the main celebration, to engage with the public through a community initiative that will help to raise funds for a local conservation effort.
A tribute to BOH’s longest serving Chairman
On the 17th of July, A limited edition tea, Tristan’s Reserve, will be launched to commemorate the legacy of Datuk Tristan Russell, BOH’s longest-serving Chairman, who passed on in November 2023 at the age of 91. We celebrate the life and legacy of this dearly loved and remarkable visionary who left an indelible imprint on BOH’s history as well as the Malaysian tea industry.
We look forward to having you join us from the 17th – 21st July and keep an eye out on BOH socials to get the latest news on BOH’s birthday celebrations.
Activities In Store for Visitors
1. DID YOU KNOW?
Read about BOH’s rich legacy. It all began in 1929 when BOH established then Malaya’s first Tea Garden. Connect the dots over more than nine decades. Today, BOH is Malaysia’s largest tea producer and the trusted tea grower of Cameron Highlands.
2. TASTE THE UMMPH!
Get that unmistaken BOH Ummph when you take a sip of our selection of unique, robust and flavourful teas. Let our tea experts brew you a cup of BOH Tea.
3. SHARE THE UMMPH!
Treat yourself, your friends, family and loved ones as you bond and connect with each other over a cup of BOH teas. Check out our tea specials on offer just for this anniversary celebration.
Don’t miss the limited edition, ‘Tristan’s Reserve’. This tea canister cum music box is launched in honour of the late Tristan Russell, BOH’s longest serving Chairman. You can purchase this or get it complimentary with other special offers.
Walk away with Special Customised gifts with your purchases.
4. MAKE A PLEDGE TO URBAN BIODIVERSITY
Drop by the BOH Wish Tree and share your ideas on how you can brew a better tomorrow for Mother Earth. For each pledge card received, BOH will make a contribution of RM20 to support URBAN BIODIVERSITY efforts in collaboration with Tropical Rainforest Conservation & Research Center (TRCRC). You can also sign up for a fully sponsored educational and hands-on workshop, ‘Caring for Our Forest’ on October 5th.
5. FAZURA CELEBRATES THE UMMPH!
Fazura crafted a new collection of Fazura Tudung, specially designed for BOH’s 95th Anniversary. Check out the beautiful range of 10 designs. Find out how you can own one.
6. UMMPH! TIMES WITH BOH
Join in our fun activities. Test your strength, brain power and pedal your way to a ‘fitter’ you. Walk away with some BOH goodies when you complete all the activities. Drop by our 3 Activity Stations –
Join in our fun activities. Test your strength, brain power and pedal your way to a ‘fitter’ you. Walk away with some BOH goodies when you complete all the activities. Drop by our 3 Activity Stations – Build Our SustainabiliTEA, Boost Your ImmuniTEA, Challenge Your MobiliTEA.
7. UMMPH! BADGE STATION
Fancy a customised Badge? Drop by the UMMPH! Badge Station and find out how to get yourself a special 95th Anniversary memorabilia.
Get your BOH TRAIL CARD and start your journey…
BOH continues to chart our legacy beyond 95 years with a promise to continue Brewing for Tomorrow
If you are in the mood for some tea check out some of our selection below, or click here to explore our wider selection of teas:
